European Black Elderberry for immune support: Combining the appeal of traditional medicine with proven clinical evidence
As COVID-19 spread in the spring, real-time analysis showed elderberry featured in 20% of the top products in Amazon’s Vitamin and Dietary Supplements category. Google Trends data provides further evidence, revealing spikes in searches for elderberry that surpassed those for Tamiflu®, a prescription-only antiviral drug. Consumer interest in elderberries reflects their position at the intersection [...]